Demographic is when you target people according to their wealth but because the film industry is suitable for anyone it is hard to base a film on a particular group of people just according to their wealth. This is because the different social classes can like a film or have the same taste in films. The film industry needs to cater to everyone’s taste not basing their target audience on those who are rich. A Demographic profile is a term used in marketing to describe a demographic group or a market segment. A demographic profile can be used to determine when and where advertising can be placed to achieve maximum results.
Psychographic is based on individual psychological characteristics, rather than demographic or other factors. In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests or lifestyles.
This is also true to films, a person’s personality and values can have an effect on what film they want to watch. A romantic person might want to watch a film such as The Notebook, but a person they might want to see a lot of action because they like drama in their life might watch The Transporter.
By: Rachel Wardley
Psychographic is based on individual psychological characteristics, rather than demographic or other factors. In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests or lifestyles.
This is also true to films, a person’s personality and values can have an effect on what film they want to watch. A romantic person might want to watch a film such as The Notebook, but a person they might want to see a lot of action because they like drama in their life might watch The Transporter.
By: Rachel Wardley
